Equity is a core principle that guides everything we do. We understand that the way we capture a story and how we treat those involved is just as important as the final product itself. We are committed to fostering a culture of fairness and inclusion, in all aspects of our work, policies, and procedures. By leading with equity, we ensure that voices and perspectives are represented, and that the stories we tell are authentic, inclusive and meaningful. We believe that by fostering an equitable environment, we can create powerful and impactful stories that drive positive change.

We understand that strong and collaborative relationships are the backbone of any successful project. We believe that by fostering these connections with our partners, collaborators, and subjects, we can create a deeper understanding of the stories we tell and the communities we serve. We are dedicated to building trust and cooperation with everyone we work with, and we know that these relationships are essential to crafting the most impactful, authentic and meaningful stories. We are committed to fostering long-term, mutually beneficial relationships that drive positive results.

Ethical storytelling is a fundamental principle that guides everything we do. We understand that every story has a human element, and we are committed to treating our subjects with the utmost respect, honoring their time, granting them agency over their story and compensating them for their participation. We believe that by doing so we create a more authentic and meaningful storytelling experience, which resonates with audiences, and leaves a positive impact on the community. We are dedicated to upholding the highest standards of ethical storytelling in everything we do.

By truly understanding the experiences and perspectives of our collaborators and subjects, we are able to craft honest and emotionally powerful stories that resonate with audiences, build deeper connections with our collaborators and subjects, and better serve the communities we work with. We believe that empathy is the key to unlocking the full potential of our stories, and we are dedicated to fostering an empathetic culture within our organization.