FLYING KITES: ELEVATING IMPACT
NJABINI, KENYA
Our journey in Njabini, Kenya, was one of heart and purpose. Partnering with Construction for Change, our mission transcended traditional construction, focusing on the transformative power of education within the community. This campaign sought to redefine the essence of physical spaces, turning them into hubs of growth and inspiration for young minds. It echoed our belief in the profound impact of storytelling in connecting and empowering communities.
Creative Direction & Story Development
Production & Post-Production
Read the full Case Study below
Our Approach
In Njabini, our holistic and immersive strategy focused on the nuances of local education. We engaged with educators and students to authentically capture their experiences, ensuring our storytelling reflected the community's ethos. Our visuals and interactions emphasized hope, empowerment, and communal growth, showcasing educational successes and daily life in classrooms. This approach fostered a deep connection with the community's narrative, highlighting the transformative power of education and celebrating local resilience.
Challenge
Our project's challenges were multi-layered, beginning with a swift transition from conceptualization in Seattle to on-ground production in Njabini. Collaboration with the local team was vital, demanding logistic expertise, cultural understanding, and quick adaptability. A significant challenge was understanding and effectively conveying the critical role of education in rural Kenya. We delved into Flying Kites' work with underserved primary schools, focusing on initiatives in girls' education and creating healthier school environments through nutrition and sanitation programs. Our project had a twofold task: to illustrate the powerful role of education in changing the life paths of young individuals in rural Kenyan communities and to weave a narrative that went beyond physical structures. We aimed to celebrate the spirit of the students and teachers, emphasizing the human impact and transformative power of these educational initiatives.
Impact
More than just a campaign for architectural appreciation, this project created an immersive experience that resonated deeply with the intended audiences. This was most evident when the impact video, serving as the centerpiece at Construction for Change's annual fundraising event, helped raise over $75,000. Our efforts not only highlighted the buildings as transformative spaces but also demonstrated the power of narrative to inspire, transform, and significantly contribute to our 'Bigger Than Buildings' ethos.
